The Greater Miami Convention & Visitors Bureau (GMCVB) is the official, accredited, independent not-for-profit destination sales & marketing organization for Greater Miami & Miami Beach whose mission is to generate travel demand and attract visitors for leisure, business, meetings & conventions to maximize economic impact to the community, ensure industry resiliency, elevate the resident quality of life. A destination that delivers culturally rich, diverse, innovative experiences that inspire boundless passion in visitors and residents alike.