VISIT Milwaukee increases the economic impact of tourism by marketing the region as a premier location for tourism, which supports over 52,000 full-time jobs and brings in nearly $6 billion. With a convention center soon doubling in size to 1.3 million square feet, the city is a top meetings and events destination. Following pandemic-related setbacks for the 2020 Democratic National Convention, VISIT Milwaukee united community leaders to win the upcoming Republican National Convention in 2024, bringing $200 million in expected economic impact.