Anyone who believes less is more has never been to Montréal. Exceptionality is in the city's DNA, and its commitment to exceeding expectations is reflected in the marketing campaign ''Montréal makes it more''. Business Events Montréal transforms the ordinary into the extraordinary with initiatives like co-founding North America’s first tourism incubator, partnering with Cirque du Soleil and C2 Montréal to create unique planner experiences, and, most recently, co-launching an AI-powered project to measure the social impact of business events.