Really listening to what meeting planners say helps Experience Grand Rapids continually enhance its services. Pre-convention site experiences are individually customized based on personal contact with planners. Post-convention surveys are analyzed and shared with hotel and convention center partners to guide improvements. In 2023, EXGR produced an award-winning video shot from the perspective of a planner visiting Grand Rapids, highlighting the touchpoints planners say are most critical. The voice of the planner is always front and center.